Crafting a Modern Digital Experience for Amanda Nails

Company Name
DeliverMeat
Category
Dashboard Design
Timelines
3 Months
Visit Live Site
Service we provided
User Research
Dashboard UI
Prototype
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About the project

Amanda Nails & Beauty is a well-established beauty and nail studio in Zurich known for high-quality nail services, training courses, and cosmetic products. Over the years, the brand has built a loyal customer base and an online presence featuring salon information, online booking, and an e-commerce shop. As part of their digital growth strategy, they partnered with us to redesign their website and migrate it to Shopify, leveraging a customised theme that supports both their service offerings and online retail.

Objectives

The core goals of this engagement were to:
  • Modernise the visual design of Amanda Nails & Beauty’s website to better reflect the brand’s professional and stylish identity.
  • Migrate the existing website to Shopify to improve scalability, performance, and ease of content management.
  • Enhance the user experience for both salon visitors and online shoppers.
  • Improve online sales and booking workflows, making it easier for customers to engage with services and purchase products.
  • These objectives ensured the new website would not only look better but also perform more effectively across devices and business functions.

Requirements

Through the discovery phase, we identified the following key requirements:
  • Custom Shopify Theme: Develop a theme tailored to the brand’s aesthetic that supports beauty services and an online shop.
  • Seamless Migration: Transfer all existing content, including services, prices, product listings, and user accounts, from the old system to Shopify without data loss.
  • Enhanced Navigation: Implement intuitive site structure so visitors can easily find treatments, booking options, product categories, and academy information.
  • Optimised Product Pages: Design product pages for high-impact visuals, clear pricing, and compelling calls-to-action for beauty products and salon services.
  • Online Booking & Shop Integration: Ensure the online booking system works smoothly alongside Shopify’s checkout for products.
  • Brand-Consistent Visuals: Maintain visual consistency with the salon’s brand identity and tone across all pages.

Solutions

To fulfill the client’s needs, we delivered the following solutions:

Custom Shopify Theme Development
We designed and developed a custom Shopify theme from scratch to match Amanda Nails & Beauty’s brand- elegant, approachable, and visually engaging. This theme supports both service content and e-commerce components within one unified site.

Seamless Platform Migration
All content - including service descriptions, pricing, products, media assets, and academy information - was carefully migrated to Shopify. The migration ensured no loss of SEO value or customer data in the process.

Improved User Experience
The navigation menu was restructured to make it easier for visitors to explore treatments (like gel nails, lash extensions, microblading), skincare products, and training courses. Clear calls to action were added for booking appointments and shopping products.

Product & Service Integration
Product pages were upgraded with improved image presentation, descriptive content, and streamlined purchase flows. Meanwhile, service pages were reorganised to highlight key offerings and drive bookings.

Responsive Design
The new design is fully responsive, ensuring a seamless and consistent experience on desktops, tablets, and mobile devices. Whether customers browse products on the go or book salon visits from their phones, the interface adapts smoothly.

Responsiveness

Given that a large portion of website traffic comes from mobile users, we ensured the design is fully responsive and adaptive:
  • Desktop: Rich interactive visuals with structured layouts and easy access to all features.
  • Tablet: Adjusted grid system and optimized touch targets for menu navigation and call-to-action buttons.
  • Mobile: Priority-based content presentation with simplified menus, quick access to booking, and easy shopping for beauty products.
This responsiveness ensures users can find services, book appointments, and make purchases comfortably from any device - enhancing engagement and reducing friction.

Results & Impact

While this case study focuses on the design and strategic approach, the newly migrated Shopify site now positions Amanda Nails & Beauty for:
  • Better user engagement through clear navigation and brand-aligned visuals.
  • Easier content management and product updates via Shopify’s intuitive dashboard.
  • Future scalability for adding promotions, new services, and expanded e-commerce offerings.
The outcome is a cohesive, professional platform that supports both the business’s offline and online goals.
ArcLab is a global UI/UX design agency that boosts brand value with user-friendly, effective designs for web, mobile, and SaaS platforms.